Entrepreneurs conceptualization of marketing: multiple case study evidence from three European countries

Perks, Keith and Shukla, Paurav (2006) Entrepreneurs conceptualization of marketing: multiple case study evidence from three European countries In: Academy of International Business and Economics 2006 conference, 15 - 18 Oct 2006, Las Vegas, USA. (Unpublished)

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Item Type:Contribution to conference proceedings in the public domain ( Full Paper)
Subjects:N000 Business and Management > N500 Marketing > N510 Market Research
N000 Business and Management > N100 Business studies
Faculties:Brighton Business School > Marketing Research Group
ID Code:4901
Deposited By:business editor
Deposited On:22 Aug 2008
Last Modified:09 Oct 2010 02:16

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