Marketing perceptions and conceptualizations of entrepreneurs in European mid-size firms: case evidence

Shukla, Paurav and Perks, Keith (2006) Marketing perceptions and conceptualizations of entrepreneurs in European mid-size firms: case evidence In: SME-Entrepreneurship Global Conference 2006, 17-18 Oct 2006, Selangor, Malaysia. (Unpublished)

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Item Type:Contribution to conference proceedings in the public domain ( Full Paper)
Subjects:N000 Business and Management > N500 Marketing > N510 Market Research
N000 Business and Management > N500 Marketing
Faculties:Brighton Business School > Marketing Research Group
ID Code:4898
Deposited By:business editor
Deposited On:22 Aug 2008
Last Modified:02 Jul 2012 14:32

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