A study measuring the influence of young adults' characteristics on the purchase decision in relation to brand loyalty and brand switching

Shukla, Paurav, Neves, Tiago, Singh, Harpindar and Thaker, Poonam (2007) A study measuring the influence of young adults' characteristics on the purchase decision in relation to brand loyalty and brand switching In: 2nd IIMA Conference on Research in Marketing, 03-05 Jan 2007, Ahmedabad, India.

Full text not available from this repository.


Item Type:Contribution to conference proceedings in the public domain ( Full Paper)
Subjects:N000 Business and Management > N500 Marketing > N510 Market Research
N000 Business and Management > N500 Marketing
N000 Business and Management > N500 Marketing > N540 Retail Marketing
Faculties:Brighton Business School > Marketing Research Group
ID Code:4895
Deposited By:business editor
Deposited On:22 Aug 2008
Last Modified:14 Jan 2014 15:46

Repository Staff Only: item control page