A study measuring the influence of young adults' characteristics on the purchase decision in relation to brand loyalty and brand switching

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Shukla, Paurav, Neves, Tiago, Singh, Harpindar and Thaker, Poonam (2007) A study measuring the influence of young adults' characteristics on the purchase decision in relation to brand loyalty and brand switching In: 2nd IIMA Conference on Research in Marketing, 03-05 Jan 2007, Ahmedabad, India. (Unpublished)

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Item Type:	Contribution to conference proceedings in the public domain ( Full Paper)
Subjects:	N000 Business and Management > N500 Marketing > N510 Market Research N000 Business and Management > N500 Marketing N000 Business and Management > N500 Marketing > N540 Retail Marketing
Faculties:	Brighton Business School > Marketing Research Group
ID Code:	4895
Deposited By:	business editor
Deposited On:	22 Aug 2008
Last Modified:	10 Jul 2012 10:54

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