A study measuring the influence of young adults' characteristics on the purchase decision in relation to brand loyalty and brand switching

Shukla, Paurav, Neves, Tiago, Singh, Harpindar and Thaker, Poonam (2007) A study measuring the influence of young adults' characteristics on the purchase decision in relation to brand loyalty and brand switching In: 2nd IIMA Conference on Research in Marketing, 03-05 Jan 2007, Ahmedabad, India.

Full text not available from this repository.
Item Type: Contribution to conference proceedings in the public domain ( Full Paper)
Subjects: N000 Business and Management > N500 Marketing > N510 Market Research
N000 Business and Management > N500 Marketing
N000 Business and Management > N500 Marketing > N540 Retail Marketing
Faculties: Brighton Business School > Marketing Research Group
Depositing User: business editor
Date Deposited: 22 Aug 2008
Last Modified: 14 Jan 2014 15:46
URI: http://eprints.brighton.ac.uk/id/eprint/4895

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