Event specific status consumption: psychological, brand and situational antecedents

Shukla, Paurav and Hsu, Kai-Wei (2007) Event specific status consumption: psychological, brand and situational antecedents In: 36th EMAC Conference 2007, 22 - 25 May 2007, Reykjavik, Iceland. (Unpublished)

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Item Type:Contribution to conference proceedings in the public domain (Extended Abstract)
Subjects:N000 Business and Management > N500 Marketing
Faculties:Brighton Business School > Marketing Research Group
ID Code:4894
Deposited By:business editor
Deposited On:22 Aug 2008
Last Modified:18 Jun 2010 12:36

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