Event specific status consumption: psychological, brand and situational antecedents

Shukla, Paurav and Hsu, Kai-Wei (2007) Event specific status consumption: psychological, brand and situational antecedents In: 36th EMAC Conference 2007, 22 - 25 May 2007, Reykjavik, Iceland. (Unpublished)

Full text not available from this repository.
Item Type: Contribution to conference proceedings in the public domain (Extended Abstract)
Subjects: N000 Business and Management > N500 Marketing
Faculties: Brighton Business School > Marketing Research Group
Depositing User: business editor
Date Deposited: 22 Aug 2008
Last Modified: 18 Jun 2010 11:36
URI: http://eprints.brighton.ac.uk/id/eprint/4894

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