BA’s new Club World: Fighting the niche carriers

Shukla, Paurav (2007) BA’s new Club World: Fighting the niche carriers In: ICMC2007 International Conference on Management Cases, 03 - 04 Dec 2007, Ghaziabad, India. (Unpublished)

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Item Type:Contribution to conference proceedings in the public domain ( Full Paper)
Subjects:N000 Business and Management > N500 Marketing > N580 Tourism and Travel Marketing
N000 Business and Management > N500 Marketing > N510 Market Research
Faculties:Brighton Business School > Marketing Research Group
ID Code:4892
Deposited By:business editor
Deposited On:22 Aug 2008
Last Modified:21 Mar 2013 02:17

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