Psychological and brand antecedents of conspicuous consumption among Indian consumers

Shukla, Paurav and Sharma, Sangeeta (2008) Psychological and brand antecedents of conspicuous consumption among Indian consumers In: Global Marketing Conference 2008, 20 - 23 Mar 2008, Shanghai, China. (Unpublished)

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Item Type:Contribution to conference proceedings in the public domain ( Full Paper)
Subjects:N000 Business and Management > N500 Marketing > N510 Market Research
N000 Business and Management > N500 Marketing
Faculties:Brighton Business School > Marketing Research Group
ID Code:4890
Deposited By:business editor
Deposited On:22 Aug 2008
Last Modified:18 Jun 2010 12:36

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