A study measuring the impact of integrated technologies on consumer confusion in the mobile phone market

Shukla, P., Perks, K. and Achakobe, N. (2008) A study measuring the impact of integrated technologies on consumer confusion in the mobile phone market In: Academy of Marketing Annual Conference, 07 - 10 Jul 2008, Aberdeen, UK. (Unpublished)

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Item Type:Contribution to conference proceedings in the public domain ( Full Paper)
Subjects:N000 Business and Management > N500 Marketing > N510 Market Research
N000 Business and Management > N500 Marketing
N000 Business and Management > N500 Marketing > N540 Retail Marketing
Faculties:Brighton Business School > Marketing Research Group
ID Code:4888
Deposited By:business editor
Deposited On:02 Nov 2009
Last Modified:06 Mar 2012 16:10

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