Strategy Positioning: Concepts and Application in the UK Electronic Games Industry

Grantham, Andrew and Readman, Jeff (2006) Strategy Positioning: Concepts and Application in the UK Electronic Games Industry In: Santanu, Ray, ed. Strategic Cost Management - Concepts and Applications. ICFAI University Press, Kolkata. ISBN 81-314-0164-2

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Item Type:Chapter in book
Subjects:N000 Business and Management > N200 Management studies > N210 Management techniques > N215 Change and Innovation
Faculties:Brighton Business School > Centre for Research in Innovation Management
ID Code:3403
Deposited By:editor centrim
Deposited On:20 Dec 2007
Last Modified:18 Jun 2010 12:35

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