The Application of Agile Manufacturing for Customer Value
Readman, Jeff, Squire, Brian, Bessant, John and Brown, Steve (2006) The Application of Agile Manufacturing for Customer Value Journal of Financial Transformation, 18 . pp. 133-141. ISSN 1755-361X
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This paper presents a strategic framework to enable agile manufacturing. Agile strategies provide superior customer value in a changing environment. The literature suggests that value strategies come about by a responsive (market-based) or a resource-led process. We introduce six case studies to illustrate that a negotiated process is also required if firms are to continuously deliver customer value.
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