Entrepreneurs conceptualization of marketing: Multiple case study evidence from three European countries

Perks, Keith and Shukla, Paurav (2006) Entrepreneurs conceptualization of marketing: Multiple case study evidence from three European countries Journal of International Business and Economics, 6 (1). pp. 196-206. ISSN 1544-8037

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Item Type:Journal article
Subjects:N000 Business and Management > N100 Business studies
Faculties:Brighton Business School > Marketing Research Group
ID Code:2404
Deposited By:business editor
Deposited On:22 Feb 2008
Last Modified:09 Oct 2010 02:17

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