The making of the global sports economy: ISL, adidas and the rise of the corporate player in sport

Tomlinson, Alan (2004) The making of the global sports economy: ISL, adidas and the rise of the corporate player in sport In: Silk, M L, Cole, C L and Andrews, D L, eds. Sport and corporate nationalisms. Berg Publishers Ltd, Oxford, pp. 35-65. ISBN 1859737994

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Official URL: http://www.bergpublishers.com/


Item Type:Chapter in book
Uncontrolled Keywords:global sports economy; sport and leisure cultures; corporate sponsorship; adidas;
Subjects:N000 Business and Management > N200 Management studies > N260 Sport, Leisure and Recreation Management
L000 Social Sciences > L300 Sociology
L000 Social Sciences > L900 Cultural Studies
L000 Social Sciences > L300 Sociology > L311 Sport and Leisure
L000 Social Sciences
Faculties:Faculty of Education and Sport > Chelsea School
ID Code:1908
Deposited By:Chelsea editor
Deposited On:19 Apr 2007
Last Modified:18 Jun 2010 12:31

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