Cause-related marketing: a new perspective on achieving campaign objectives amongst fast moving consumer goods

Royd-Taylor, Lyvia (2007) Cause-related marketing: a new perspective on achieving campaign objectives amongst fast moving consumer goods Strategic change, 16 (1/2). pp. 79-86. ISSN 1086-1718

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Official URL: http://dx.doi.org/10.1002/jsc.778


Item Type:Journal article
Subjects:N000 Business and Management > N500 Marketing
DOI (a stable link to the resource):10.1002/jsc.778
Faculties:Brighton Business School
ID Code:1906
Deposited By:business editor
Deposited On:22 Feb 2008
Last Modified:18 Jun 2010 12:31

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