Cause-related marketing: a new perspective on achieving campaign objectives amongst fast moving consumer goods

Royd-Taylor, Lyvia (2007) Cause-related marketing: a new perspective on achieving campaign objectives amongst fast moving consumer goods Strategic change, 16 (1/2). pp. 79-86. ISSN 1086-1718

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Item Type: Journal article
Subjects: N000 Business and Management > N500 Marketing
DOI (a stable link to the resource): 10.1002/jsc.778
Faculties: Brighton Business School
Depositing User: business editor
Date Deposited: 22 Feb 2008
Last Modified: 18 Jun 2010 11:31
URI: http://eprints.brighton.ac.uk/id/eprint/1906

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