Sport Media Texts and Audiences: A Critical Overview of Issues, Interactions and Interventions


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Lines, Gillian (2018) Sport Media Texts and Audiences: A Critical Overview of Issues, Interactions and Interventions In: Burdsey, Daniel, Carter, Thomas and Doidge, Mark, eds. Transforming Sport: Knowledges, Practices and Structures. Routledge, Abingdon, pp. 220-233. ISBN 9781138052246

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This chapter considers a selection of sport media power issues that I have deliberated upon over the last twenty years of research in the field. Most notably during this time there has been a wealth of research exploring how textual meanings of sport have been constructed through media discourses, narratives and imagery (Boyle and Haynes 2009; Pederson 2013; Rowe 2004; Whannel 1992). A case is argued here for more on-going research that engages critically with the varied interactions across the production-text-audience nexus and which goes beyond the prevalent focus on only one stage of the communication process. This is especially imperative given the growth in innovative digital technologies, providing multiple platforms for such interactions, which progressively blur boundaries between production and consumption. Significantly too, this has shifted power balances between media professionals, sport stars and their audiences. As media interactions become ever more multifaceted and challenging to determine, it becomes increasingly important to develop varied approaches that promote greater understanding of usages and meanings generated and circulated across the sport media complex.

Item Type: Chapter in book
Subjects: P000 Mass Communications and Documentation > P500 Journalism
C000 Biological and Biomedical Sciences > C800 Psychology > C813 Sport and Exercise Psychology
L000 Social Sciences > L300 Sociology > L311 Sport and Leisure
Depositing User: Converis
Date Deposited: 08 Feb 2018 13:40
Last Modified: 08 Feb 2018 13:57

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