Mediating the cruise experience

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Lester, Jo-Anne (2017) Mediating the cruise experience In: Dowling, Ross and Weeden, Clare, eds. Cruise Ship Tourism. CABI Publishing, Oxfordshire, pp. 188-204. ISBN 9781780646084

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Abstract

The concept of a holiday at sea evokes a range of reactions among consumers. For some people the prospect of a cruise conjures up images of relaxation, luxury and exclusivity. Conversely, for others a set of more negative associations surface in relation to this type of travel, for example seasickness, or a sense of con!nement brought about by the spatial constraints and bounded nature of a ship at sea. Given the inaccessibility of cruise ships and the limited opportunities for consumers to ‘pre-view' this type of holiday space prior to consumption, a cruise can be considered a relatively high-risk purchase. This is particularly so for those yet to experience a cruise holiday !rst-hand. Moreover, despite competitive pricing amongst providers, and an assertion of value for money, cruise holidays remain relatively expensive purchases. Consequently, it is not just the ideas and impressions that people form about what a cruise holiday entails that it is important to understand, but signi!cantly how these ideas and impressions come into being.

Item Type: Chapter in book
Subjects: N000 Business and Management > N800 Travel, Tourism and Transport Management > N830 UK Tourism
N000 Business and Management > N800 Travel, Tourism and Transport Management > N840 International Tourism
N000 Business and Management > N800 Travel, Tourism and Transport Management > N860 Tourism Management
N000 Business and Management > N800 Travel, Tourism and Transport Management
L000 Social Sciences > L300 Sociology > L312 Travel and Tourism
N000 Business and Management > N500 Marketing > N580 Tourism and Travel Marketing
N000 Business and Management > N800 Travel, Tourism and Transport Management > N890 Travel, Tourism and Transport Management not elsewhere classified
Depositing User: Converis
Date Deposited: 04 Apr 2017 15:38
Last Modified: 04 Apr 2017 15:46
URI: http://eprints.brighton.ac.uk/id/eprint/16749

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