The ASEAN community-based tourism standards: looking beyond certification

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Novelli, Marina, Klatte, Nia and Dolezal, Claudia (2016) The ASEAN community-based tourism standards: looking beyond certification Tourism Planning and Development, 14 (2). pp. 260-281. ISSN 2156-8316

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Abstract

This paper reports findings from an opportunity study on the appropriateness of implementing community-based tourism standards (CBTS) certification through the Association of Southeast Asian Nations (ASEAN) criteria, as a way to improve sustainable tourism provision in the region. Framed by critical reflections on community-based tourism (CBT) literature and existing sustainable tourism standards (STS) practices, qualitative research consisting of interviews with six key industry experts provided core insights into a number of CBTS’ implementation challenges. Findings indicate the main hindering factors for the implementation of CBTS to be the lack of adequate governance, limited funding and insufficient community capacity. The study concluded that although at the moment the full implementation of CBTS as a certification programme would be premature, ASEAN-CBTS’ criteria are a useful benchmarking and strategic planning tool for local communities, which would eventually lead to improved CBT benefits, standards and performance in the region. At the same time, this paper argues that aspects including CBT competitiveness and service delivery need to be tackled first to create fruitful grounding for CBT certification.

Item Type: Journal article
Additional Information: This is an Accepted Manuscript of an article published by Taylor & Francis in Tourism Planning and Development (ISSN: 2156-8316) on 20 October 2016, available online: http://www.tandfonline.com/10.1080/21568316.2016.1243146
Uncontrolled Keywords: ASEAN; benchmarking; certification; community-based tourism; standards; sustainable tourism
Subjects: N000 Business and Management > N800 Travel, Tourism and Transport Management > N840 International Tourism
N000 Business and Management > N800 Travel, Tourism and Transport Management > N860 Tourism Management
N000 Business and Management > N800 Travel, Tourism and Transport Management
L000 Social Sciences > L300 Sociology > L312 Travel and Tourism
N000 Business and Management > N500 Marketing > N580 Tourism and Travel Marketing
N000 Business and Management > N800 Travel, Tourism and Transport Management > N890 Travel, Tourism and Transport Management not elsewhere classified
L000 Social Sciences > L700 Human and Social Geography > L720 Human and Social Geography by topic > L722 Urban Geography
L000 Social Sciences > L700 Human and Social Geography > L720 Human and Social Geography by topic > L723 Political Geography
F000 Physical Sciences > F800 Physical Geography and Environmental Sciences > F810 Environmental Geography
L000 Social Sciences > L700 Human and Social Geography > L720 Human and Social Geography by topic > L726 Cultural Geography
L000 Social Sciences > L700 Human and Social Geography > L710 Human and Social Geography by area > L712 Human and Social Geography of Asia
L000 Social Sciences > L700 Human and Social Geography > L710 Human and Social Geography by area > L714 Human and Social Geography of Australasia
L000 Social Sciences > L300 Sociology > L311 Sport and Leisure
T000 Eastern, Asiatic, African, American and Australasian languages, literature and related subjects > T300 South Asian studies
T000 Eastern, Asiatic, African, American and Australasian languages, literature and related subjects > T400 Asian studies
T000 Eastern, Asiatic, African, American and Australasian languages, literature and related subjects > T300 South Asian studies > T390 South Asian studies not elsewhere classified
DOI (a stable link to the resource): 10.1080/21568316.2016.1243146
Depositing User: Converis
Date Deposited: 25 Oct 2016 03:02
Last Modified: 20 Apr 2018 00:38
URI: http://eprints.brighton.ac.uk/id/eprint/16177

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