Mega-event volunteers, similar or different? Vancouver 2010 vs. London 2012

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Dickson, T.J., Benson, Angela and Terwiel, F.A. (2014) Mega-event volunteers, similar or different? Vancouver 2010 vs. London 2012 International Journal of Event and Festival Management, 5 (2). pp. 164-179. ISSN 1785-2954

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Abstract

Purpose – The purpose of this paper is to compare motivations of volunteers at two mega multi-sport events.  Design/methodology/approach – The research used a quantitative research design to survey volunteers at the Vancouver 2010 Olympic and Paralympic Winter Games (n=2,066) and the London 2012 Olympic and Paralympic Games (n=11,451) via an online questionnaire based upon the Special Event Volunteer Motivation Scale.  Findings – The results indicate that the volunteers, most of whom had previously volunteered, were motivated by similar variables, including the uniqueness of the event, the desire to make it a success and to give back to their community. The results of the principal components analysis indicated that most items of the scale loaded onto similar components across the two research contexts.  Research limitations/implications – There were methodological limitations in terms of the timing of the questionnaire administration and Likert scales used, however, these issues were controlled by gatekeepers. These limitations could have research implication for comparative studies of volunteers at mega events. Practical implications – Understanding volunteer motivations will enable event managers and volunteer managers to plan for legacy.  Social implications – Volunteer motivations include wanting to give back to their community and therefore, increases the potential for volunteer legacy.  Originality/value – This is the first research that: enables comparison of winter and summer Olympic and Paralympic Games volunteers; has substantial sample sizes in relation to the variables; applies higher item loadings to strengthen the analysis; and involves the use of the same instrument across events

Item Type: Journal article
Uncontrolled Keywords: Volunteers; Motivations; Mega sport events; Olympics; Paralympics; Principal component analysis
Subjects: N000 Business and Management > N800 Travel, Tourism and Transport Management > N820 Event Management
L000 Social Sciences > L300 Sociology > L311 Sport and Leisure
N000 Business and Management > N200 Management studies > N260 Sport, Leisure and Recreation Management
N000 Business and Management > N200 Management studies > N250 Hospitality Management
N000 Business and Management > N500 Marketing > N570 Hospitality Marketing
N000 Business and Management > N800 Travel, Tourism and Transport Management > N830 UK Tourism
N000 Business and Management > N800 Travel, Tourism and Transport Management > N840 International Tourism
N000 Business and Management > N800 Travel, Tourism and Transport Management > N860 Tourism Management
N000 Business and Management > N800 Travel, Tourism and Transport Management
L000 Social Sciences > L300 Sociology > L312 Travel and Tourism
N000 Business and Management > N500 Marketing > N580 Tourism and Travel Marketing
N000 Business and Management > N800 Travel, Tourism and Transport Management > N890 Travel, Tourism and Transport Management not elsewhere classified
L000 Social Sciences > L300 Sociology
L000 Social Sciences > L300 Sociology > L310 Applied Sociology
L000 Social Sciences > L300 Sociology > L380 Political Sociology
DOI (a stable link to the resource): 10.1108/IJEFM-07-2013-0019
Depositing User: Converis
Date Deposited: 28 Apr 2016 03:02
Last Modified: 28 Apr 2016 08:01
URI: http://eprints.brighton.ac.uk/id/eprint/15342

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