From goalscorer to politician: the case of Romário and football politics in Brazil

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Doidge, Mark and Schausteck de Almeida, Bárbara (2015) From goalscorer to politician: the case of Romário and football politics in Brazil International Review for the Sociology of Sport, 52 (3). pp. 263-278. ISSN 1012-6902

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Abstract

During his playing days, the Brazilian striker Romário was one of the most famous footballers in the world. He played for three of Brazil’s top clubs in Rio de Janeiro, as well as Barcelona and PSV Eindhoven. He won the World Cup and scored over one-thousand goals throughout his career. After this successful career, Romário entered politics, first as a deputy in the city of Rio and later as a senator in the state of Rio de Janeiro. Romário’s electoral success is not simply down to his footballing ability, nor the popularity of the sport in Brazil. Sports stardom, celebrity and celebrity politicians are also engaging with complex cultural processes. He has traded on his footballing stardom, but he also connects with his electorate through specific policy campaigns that resonate particularly well with his Brazilian voters. More importantly, he uses football and his footballer career as a metaphor for the wider problems facing Brazilian society. Drawing on literature from Sports Stardom, Celebrity and Celebrity Politicians, this paper charts the political career of Romário within the socio-political context of Brazil and argues that celebrity politicians still need to engage with their audiences regardless of their previous careers.

Item Type: Journal article
Additional Information: © The Author(s) 2015
Subjects: L000 Social Sciences > L300 Sociology > L380 Political Sociology
L000 Social Sciences > L300 Sociology > L311 Sport and Leisure
L000 Social Sciences > L300 Sociology
L000 Social Sciences > L200 Politics
L000 Social Sciences > L200 Politics > L240 International Politics
L000 Social Sciences > L200 Politics > L220 Political Systems > L243 Politics of a specific country/region
L000 Social Sciences > L200 Politics > L290 Politics not elsewhere classified
DOI (a stable link to the resource): 10.1177/1012690215593669
Depositing User: Converis
Date Deposited: 17 Jul 2015 03:03
Last Modified: 22 Jun 2017 09:15
URI: http://eprints.brighton.ac.uk/id/eprint/13973

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