The (soft) power of sport: The comprehensive and contradictory strategies of Cuba's sport-based internationalism

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Huish, Robert, Carter, Thomas and Darnell, Simon (2013) The (soft) power of sport: The comprehensive and contradictory strategies of Cuba's sport-based internationalism International Journal of Cuban Studies, 5 (1). pp. 26-40. ISSN 1756-3461

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Abstract

The Cuban government creates and seeks opportunities to engage in collaboration, diplomacy, commerce, and trade in order to pursue its own concepts of progressive international development, which involves garnering much needed hard currency and political benefits for its national interests. Such strategies include the organisation and deployment of sport and physical activity programmes. Based on our analysis of, and interactions with, Cuba’s Ministry of Sport – the Instituto Nacional de Deportes, Educación Física y Recreación (INDER) – we suggest that INDER pursues both sport development and sport for development – at home and abroad – while simultaneously seeking economic benefits through its for-profit enterprise division named Cubadeportes. The implications of this comprehensive and sometimes contradictory approach are considered, in terms of politics, policy, internationalism and the place of sport therein.

Item Type: Journal article
Uncontrolled Keywords: sport development; sport for development; Cuban athletes; sport education; internationalism; capacity building in sport
Subjects: L000 Social Sciences
L000 Social Sciences > L300 Sociology
L000 Social Sciences > L600 Anthropology
L000 Social Sciences > L300 Sociology > L311 Sport and Leisure
Depositing User: Converis
Date Deposited: 06 Mar 2014 03:01
Last Modified: 27 Feb 2015 14:05
URI: http://eprints.brighton.ac.uk/id/eprint/11923

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