Global games: culture, political economy and sport in the globalised world of the 21st century

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Nauright, John (2004) Global games: culture, political economy and sport in the globalised world of the 21st century Third World Quarterly, 25 (7). pp. 1325-1336. ISSN 0143-6597

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Abstract

During the past three decades sport has assumed an ever greater role within the globalisation process and in the regeneration of national, regional and local identities in the postcolonial and global age. With much of global culture displayed by the media, events, particularly significant sporting ones such as the Olympic Games or the soccer World Cup, have become highly sought after commodities as developed countries, and increasingly some leading developing countries, move towards event-driven economies. In the process, however, many countries are left behind without the necessary infrastructure or visibility to compete successfully. Furthermore, the process of displaying a culture in the lead-up to an event and during the event itself has had to focus on ready-made markets, thus reinforcing stereotypes about a place and its people. This paper discusses the paradoxes and inequalities brought on by the sport-media-tourism complex that drives the emphasis on global sporting events.

Item Type: Journal article
Subjects: L000 Social Sciences > L300 Sociology > L311 Sport and Leisure
DOI (a stable link to the resource): 10.1080/014365904200281302
Depositing User: Converis
Date Deposited: 28 Feb 2014 03:01
Last Modified: 20 May 2015 15:03
URI: http://eprints.brighton.ac.uk/id/eprint/11902

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