Sports development meets sports marketing in Africa: Basketball without Borders and the NBA in Africa

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Means, Jason and Nauright, John (2008) Sports development meets sports marketing in Africa: Basketball without Borders and the NBA in Africa In: Chadwick, S. and Arthur, D., eds. International cases in the business of sport. Butterworth-Heinemann, London, UK, pp. 372-388. ISBN 0750685433

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Item Type: Chapter in book
Subjects: L000 Social Sciences > L300 Sociology > L311 Sport and Leisure
L000 Social Sciences > L700 Human and Social Geography > L710 Human and Social Geography by area > L713 Human and Social Geography of Africa
?? T590 ??
N000 Business and Management > N500 Marketing
N000 Business and Management > N500 Marketing > N550 International Marketing
N000 Business and Management > N500 Marketing > N590 Marketing not elsewhere classified
Depositing User: Converis
Date Deposited: 27 Feb 2014 03:00
Last Modified: 01 May 2015 14:12
URI: http://eprints.brighton.ac.uk/id/eprint/11888

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