Communication of corporate social responsibility in the websites of energy distributors: a comparative study Brazil and France

Milton de Sousa Filho, J., Soares Outtes Wanderley, L. and FARACHE AURELIANO DA SILVA, FRANCISCA (2008) Communication of corporate social responsibility in the websites of energy distributors: a comparative study Brazil and France Revista de Administração FACES Journal, 7 (4). pp. 106-119. ISSN 1517-8900

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Abstract

The use of corporative websites as a tool for communication of social responsibility has attracted attention of interested groups and has gone through an improvement continuous process of presentation, in form and content. This study is an attempt to compare the three biggest companies of power distribution in Brazil with a state-owned company of France. As a result, it was noticed that the companies do not divulge enough social action and project on the Internet, except Cemig which had a superior development concerning to web communication. In conclusion, in spite of cultural features, it was not found significant differences related to divulgating indicators among the companies. However, the information divulgated by the French company in each indicator is considerable bigger, what shows a big concern with the communication of social responsibility in details.

Item Type:Journal article
Uncontrolled Keywords:Social responsibility communication; Internet; Energy sector; Corporate websites
Subjects:N000 Business and Management
Faculties:Brighton Business School
ID Code:10657
Deposited By:Converis
Deposited On:29 May 2012 15:02
Last Modified:04 Jul 2013 16:18

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