Corporate websites and social responsibility communication in energy distributors: a longitudinal study / Websites corporativos na comunicação de responsabilidade social em distribuidoras de energia: um estudo longitudinal

Abstract

The phenomenon of Corporate Social Responsibility (CSR) in management has been the subject of studies that question the behavior of firms in building a more just society. This paper analyzes into four big companies in the energy distribution sector, as CSR is being disseminated through their corporate websites, considering that the Internet is a powerful communication tool. After a brief theoretical review, applies a set of indicators for the dissemination of CSR through corporate websites. As a result, it is observed that the firms surveyed used their websites in 2006 primarily for the dissemination of the social, but the same can not be said about the results of its social projects, since the information was not available at this time for this electronic media. Three years later can be seen that all four companies on their corporate websites have information about your social investments including projects, partners and results.