Corporate social strategy and the generation of benefits: case studies in the Brazilian electricity and supermarket industries

Sousa Filho, Jose Milton de and Farache, Francisca (2011) Corporate social strategy and the generation of benefits: case studies in the Brazilian electricity and supermarket industries Latin American Business Review, 12 (2). pp. 99-121. ISSN 1097-8526

Full text not available from this repository.

Official URL: http://www.tandfonline.com/doi/abs/10.1080/1097852...

Abstract

In recent years, scholars and executives alike have devoted attention to the implications of Corporate Social Responsibility policies and practices as well as their relationship to strategy. The objectives of the present article are to investigate the interaction between corporate social responsibility and strategy and the benefits that this relationship can yield to companies. For this purpose, a qualitative multiple case study was made of four Brazilian corporations, two in the supermarket sector and two in the energy distribution sector, comparing a competitive and a monopolized sector in Brazil. The data were collected through interviews with executives from social and environmental areas and through secondary sources. The study finds that corporate social strategy provides several benefits, among them attracting and retaining valuable human resources and enhancing company image and reputation.

Item Type:Journal article
Uncontrolled Keywords:Benefits of corporate social responsibility; Corporate social responsibility; Corporate social strategy
Subjects:N000 Business and Management
DOI (a stable link to the resource):10.1080/10978526.2011.592796
Faculties:Brighton Business School
ID Code:10645
Deposited By:business editor
Deposited On:29 May 2012 12:41
Last Modified:07 Jun 2012 14:29

Repository Staff Only: item control page