An investigation of the key criteria affecting the adoption of yield management in UK hotels

Jarvis, N., Jones, P. and Lindh, A. (1998) An investigation of the key criteria affecting the adoption of yield management in UK hotels Progress in Tourism and Hospitality Research, 4 (3). pp. 207-216. ISSN 1099-1603

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Abstract

Jauncey, Mitchell and Slamet (1995), identify the ‘considerable variation in the nature, size, location and markets of hotel units within the UK’. However, in most studies of yield management such diversity is ignored. This paper reports on a study of 163 UK hotels with a rating of three or more stars. It seeks to identify the characteristics of hotels that have adopted yield management and those that have not. By exploring adopters and non-adopters it is hoped to identify the key variables that justify the use of this management tool from an industry perspective. © 1998 John Wiley & Sons, Ltd.

Item Type: Journal article
Subjects: N000 Business and Management > N200 Management studies > N250 Hospitality Management
N000 Business and Management > N800 Travel, Tourism and Transport Management > N860 Tourism Management
DOI (a stable link to the resource): 10.1002/(SICI)1099-1603(199809)4:3<207::AID-PTH158>3.0.CO;2-A
Faculties: Faculty of Education and Sport > School of Service Management
Faculty of Education and Sport
Depositing User: Mrs Mercedita Hoare
Date Deposited: 21 May 2012 12:22
Last Modified: 06 Jun 2012 09:33
URI: http://eprints.brighton.ac.uk/id/eprint/10514

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