The role of events in the hospitality sector

Pantelidis, Ioannis (2012) The role of events in the hospitality sector In: Ferdinand, N. and Kitchin, P., eds. Event management: an international approach. SAGE Publications Ltd, London, UK, pp. 253-266. ISBN 0857022415

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Events play a key role in the strategic positioning and profitability of hospitality organisations and this chapter examines events from the hospitality management perspective. It provides an overview of the organisational logistics, market trends and key stakeholders of events, within the hospitality industry. This chapterĀ· enables the reader to understand the nature of events within the hospitality industry context. It explores key markets in hospitality and events management and analyses the range of different types of events within the hospitality. It also overviews recent trends and changes in events in hospitality.

Item Type: Chapter in book
Subjects: N000 Business and Management > N200 Management studies > N250 Hospitality Management
Faculties: Faculty of Education and Sport > School of Service Management
Faculty of Education and Sport
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Depositing User: Mrs Mercedita Hoare
Date Deposited: 18 May 2012 09:43
Last Modified: 01 Apr 2015 08:52

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