Transformation and e-business applications in automotive multinational corporations: a mixed methods study

Bak, Ozlem (2012) Transformation and e-business applications in automotive multinational corporations: a mixed methods study International Journal of Multiple Research Approaches, 6 (1). pp. 33-41. ISSN 1834-0806

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Abstract

Organizations utilize e-business applications to integrate their operations and to create a streamlined information flow. However, the implementation process has its own challenges: in many cases, it requires organizations to transform their operations. This study builds upon previous work on organizational transformation and assesses the differences between individual e-business applications and their impact on f automotive multinational corporations (MNCs). In this study the use of mixed-methods research design proved to be beneficial, as academic literature provided limited empirical evidence of organizational transformation driven by e-business applications. The use of mixed methods in this study allowed the researcher to explore the phenomenon of transformation in-depth, and from diverse angles in the context of business-to-business (B2B), business-to-customer (B2C), extranet and intranet applications while ascertaining the validity and representativeness of its findings based on four other automotive MNCs.

Item Type: Journal article
Uncontrolled Keywords: e-Business application; Organizational transformation; Mixed methods; Automotive industry
Subjects: N000 Business and Management
DOI (a stable link to the resource): 10.5172/mra.2012.1280
Faculties: Brighton Business School
Depositing User: business editor
Date Deposited: 14 May 2012 14:19
Last Modified: 21 May 2012 15:45
URI: http://eprints.brighton.ac.uk/id/eprint/10451

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